since 1976
since 1976
NP Digital, a global leader in performance marketing, has been appointed the official paid media agency for Lotus Cars Malaysia (LCM), marking a significant milestone in the brand’s digital emergence in the country.
As LCM enters a bold new chapter with a refreshed product line, the partnership with NP Digital signals a shared ambition to reintroduce the iconic British brand to a new generation of Malaysian drivers. The agency will lead strategy, management, and performance optimisation across Meta (Facebook and Instagram) and Google Search ads, with a focus on brand awareness and lead generation, to reach the discerning automotive audiences.
“Partnering with a brand as renowned as Lotus Cars Malaysia is a milestone that reflects the confidence global brands place in NP Digital’s ability to drive real business outcomes,” said Marcus Siow, Senior Director of Business Development at NP Digital. “It also marks our continued diversification across business sectors - including a growing momentum in the automotive space.”
NP Digital’s role goes beyond tactical execution. Through a blend of data-driven strategy and creative storytelling, the agency aims to tap into digital platforms in a way that is both authentic and impactful — expanding reach, engaging new aspirational audiences, and building a passionate community around innovation, design, and driving excellence.
For LCM, selecting the right partner was about more than credentials — it was about shared passion. As a heritage brand making a bold return to the market with an all-new product lineup, LCM sought a team that would connect with the brand on a deeper level.
In 2024, the Malaysian automotive market experienced record-breaking sales with over 816,00 vehicles sold, reflecting a 2.1% year-on-year increase, driven in part by the growing demand for electric vehicles. LCM, distributed under the Karrus Automotive Group’s Lotus Karz Sdn Bhd, delivered over 200 units in 2024 alone. The bulk of these sales were driven by its all-electric Eletre SUV, the world’s first all-electric hyper-SUV. This dramatic growth highlights the brand’s successful re-entry into the Malaysian market and reflects the evolving preferences of consumers seeking high-performance, sustainable mobility. The partnership with NP Digital is strategically timed to build on this momentum, helping LCM solidify its digital engagement with tech-savvy, environmentally conscious drivers.
“We’re rebuilding Lotus Cars Malaysia with passion and purpose,” said Justine Ong, Head of Marketing at LCM. “That’s why we chose a partner who believes in the brand as much as we do. When you start from scratch, conviction matters just as much as capability.”
With a secured retainer for 2025 and plans for long-term collaboration, NP Digital will help Lotus Cars Malaysia bridge its legacy with the digital-first expectations of today’s consumers. The agency’s data-driven strategies, agile performance marketing, and cross-market automotive experience position it as a key player in the brand’s regional growth.
This partnership further strengthens NP Digital’s growing portfolio in Southeast Asia and reinforces its reputation as the go-to digital agency for premium, globally recognised brands.
To learn more, visit www.npdigital.com and www.lotus-cars.com.my.
